Logicalis Announces New Brand Positioning - ‘Architects of Change’

logicalis brand

, Feb 6, 2020

Logicalis announces its new brand positioning, reinforcing the company’s investment in its customers’ digital transformation

London – 5th February 2020 – Logicalis Group, an international IT solution and managed services provider has today announced a significant evolution to its brand positioning. The refreshed positioning is the latest development in Logicalis' ongoing transformation of evolving beyond an IT integrator to a strategic consultative partner, accelerating its customers’ progress, keeping them relevant in the digital economy and directly contributing to their success.

 Architects of ChangeTM was developed through a collaborative process, with input from internal and external stakeholders from across the business, to understand and re-define Logicalis' purpose, proposition, behaviours and personality. Renata Randi, Chief Marketing and Alliances Officer for Logicalis Group noted that "With this new brand in place, Logicalis will also be carrying out a visual identity refresh as well as an ongoing engagement programme, built upon a rich history of providing differentiated and high-quality solutions to its customers."

Logicalis’ customer Bryan Ackermann, CIO, Korn Ferry International said: " For Korn Ferry, Logicalis is a partner that started with a very transactional kind of relationship and has become one of our strategic partners with a very important global delivery capability. We've been intrigued and appreciative at watching Logicalis evolve and their willingness to be transparent with us as they develop.”

Nick Holden, Vice President of Cisco’s Global Strategic Partner Organisation commented on the rebrand and added: "It means that Logicalis can evolve to become something much nimbler and more valuable for customers. We already think of them as a strategic consultative partner and are looking forward to continue working with them to deliver unrivalled customer experiences together."

Mark Rogers, Logicalis CEO, commented: "I am delighted to announce Logicalis' new brand positioning. Our new strapline ‘Architects of ChangeTM’ is powerful and engaging, immediately resonating across our customers, partners and employees. It perfectly encapsulates our company view that transformation provides opportunities and we believe we are well-placed to help our customers unlock these possibilities."

"As Architects of Change, we strengthen our purpose: to design, support, and execute our customers' digital transformation by converging their vision with our technological expertise and knowledge of the industry. The brand refresh underpins both the evolution of Logicalis’ positioning as well as our strategic vision for growth.

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